I'm Juan Sebastian, an Strategic & Product (UX/UI) Designer based in Berlin.
I'm a curious, natural risk-taker and jump into adventures every time I can. Originally I am an Industrial Designer from Bogotá. I worked as a packaging Designer in the Toy Industry, as well as s a product designer and facilitator at a consultancy, and as a brand strategist in an agency while venturing into entrepreneurship.
Back in 2016, I moved to Berlin to study my master's in Strategic Design and deepen into Service Design Thinking. Here I've been involved in different projects from designing in a refugee camp in Lebanon to researching about culture of innovation in Startups.
Teamwork / prototyping
Service Design Jam 2019, Berlin
I believe that by placing design in the hearth of the organizations we can identify new business opportunities, redefine problems and create a long-lasting and holistic innovation strategy.
I truly believe that qualitative research is key in every design project in order to design products and services based on insights and not only assumptions.
I believe that using methods such as Design Thinking, allow teams, companies, and communities to collaborate and to explore new ideas regardless of people's backgrounds.
I believe that organizations, regardless of their size, need to invest in environments that allow experimentation and creative thinking along with a structure and culture that encourages employees to share.
User-centered design / Innovation
I enjoy imagining the future of organizations/business/ ideas, applying Design research, as well as Service and Design Thinking methods and tools. I truly believe that by understanding people’s needs we can design innovative products and services (experiences) that bring value to the people, the businesses and furthermore into society.