I'm Juan Sebastian, an Strategic & Product (UX/UI) Designer based in Berlin.

I'm a  curious, natural risk-taker and jump into adventures every time I can. Originally I am an Industrial Designer from Bogotá. I worked as a packaging Designer in the Toy Industry, as well as s a product designer and facilitator at a consultancy, and as a brand strategist in an agency while venturing into entrepreneurship.

Back in 2016, I moved to Berlin to study my master's in Strategic Design and deepen into Service Design Thinking. Here I've been involved in different projects from designing in a refugee camp in Lebanon to researching about culture of innovation in Startups.

For two years I worked in art-e-commerce and currently, I am designing digital experiences for the healthcare sector.



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Curalie - Patient Platform for Multiple Healthcare indications


UX/UI Design and Service Design

Mycuralie - Orthopedics Reha Virtual assistant

UX/UI and Service Design

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Social Innovation / Design Strategy / Service Design / Brand Strategy

User Experience (UX) Design / Product Design. User Case BVG

Social Innovation / Design research / Design Thinking


Interactive installation / Research in education / User Experience

Miscellaneous projects


Industrial and Graphic Design


Teamwork / prototyping

Service Design Jam 2019, Berlin

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Design Strategist

I believe that by placing design in the hearth of the organizations we can identify new business opportunities, redefine problems and create a long-lasting and holistic innovation strategy.


Design Researcher

I truly believe that qualitative research is key in every design project in order to design products and services based on insights and not only assumptions. 



I believe that using methods such as Design Thinking, allow teams, companies, and communities to collaborate and to explore new ideas regardless of people's backgrounds.



I believe that organizations, regardless of their size, need to invest in environments that allow experimentation and creative thinking along with a structure and culture that encourages employees to share.


Libanon, 2018

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Berlin, 2018


User-centered design / Innovation


I enjoy imagining the future of organizations/business/ ideas,  applying Design research, as well as Service and Design Thinking methods and tools. I truly believe that by understanding people’s needs we can design innovative products and services (experiences) that bring value to the people, the businesses and furthermore into society.

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User Experience (UX) Designer

Curalie (Healthcare) /  Berlin, Germany / 2019 - present

Digital Designer

JUNIQE (e-commerce) /  Berlin, Germany / 2017 - 2019


Design Thinking facilitator

Design Akademie Berlin - Académie Libanaise des Beaux-Arts (Alba) and DAAD / Germany, Lebanon / 2018


Design Thinking assistant (freelance)

PEAK Creative Leadership GmbH / Berlin, Germany / 2018


Designer and brand strategist

TITAMEDIA / Bogotá, Colombia / 2016

Brand Designer and facilitator

Pillow, Innovación y Creatividad /  Bogotá, Colombia / 2016

Freelance Designer  / Entrepreneur

IMBUE Design / Bogota, Colombia and Berlin, Germany / 2014 - present

Industrial Design intern

Ronda S.A / Bogotá, Colombia / 2014 - 2015


M.A. in Strategic Design

Design Akademie Berlin, SRH Hochschule für Kommunikation und Design Berlin, Germany 2016 - 2018

B.A in Industrial Design​​

Pontificia Universidad Javeriana Bogotá, Colombia. (2011 - 20016)

International student

University of Florida Gainesville, USA.