Brand and Product Strategy. Punto Saeta is an interactive storage experience. It was developed to be exposed in sports scenarios, such as "futbol 5"  fields.
This product allows the company to display the brand and exhibit while customers use it to storage their personal objects.

2014 - Student project - Strategic product Design-  Co designed with Catalina Mojica and Amparo Alvarez
Client : Saeta Sports

Minimum viable product concept.
Panela is a  traditional  ingredient, it is a natural unrefined whole cane sugar, with high energy levels. 
The use of panela is a big opportunity to expand the ice tea  market in Colombia, replacing regular sugar and connecting people emotionally with tradition.
This product reduces the footprint by replacing the plastic label for stamped information and replacing the plastic  bottle with glass.
Co-designed with Joel Velazquez, David Hernandez, Sebastian Lozano

In Bogotá more than 300 km of bicycle lanes, stretching from the slum areas and suburbs into the capital centre been, have been built. Unfortunately, the public parking spots are insecure and some people prefer to use the car. We designed a Service system to promote the use of bicycles in Bogotá by encouraging people to book a parking spot before the go out or on their way.2013 - Entrepreneurship project, APP - Interdisciplinaty team-  Co designed with Juliana Soto, Sofia Torres and David Villa

Using the "Minimum viable product", "Behavior change strategy cards", from IDEO we redisigned the"Colombian fried chicken industry" by developing a new experience causing an incremental innovation solution for the fast food sector. In Colombia, the fried chicken Industry has not been improved for many years .Gallus could open the fast food market and breaks the myth that fried chicken is boring and a second-rate product. Co designed with Joel Velazquez, David Hernandez, Sebastian Lozano

The Colombian Geographic is characterized by its diverse topography given by the three branches of the Andes crossing the country from the South to the North. The coffee plantations are located in steep areas and everyday people have to make long journeys detecting plantation diseases. Tesgro drones make a journey finding out which plants have a disease, helping people save time and money by going to specific areas.  Co designed with Joel Velazquez, David Hernandez, Sebastian Lozano

http://luissotoinmobiliaria.com/