2013 - 2014 

PRODUCT DESIGN

SERVICE DESIGN

BRANDING

Contact  
+49 157 72932177
juanseuseche@gmail.com
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All rights Reserved Juan Sebastian Useche, 2019

LIPTON - Panela

Minimum viable product concept. Panela is a  traditional  ingredient, it is a natural unrefined whole cane sugar, with high energy levels.  The use of panela is a big opportunity to expand the ice tea  market in Colombia, replacing regular sugar and connecting people emotionally with tradition. This product reduces the footprint by replacing the plastic label for stamped information and replacing the plastic  bottle with glass. Co-designed with Joel Velazquez, David Hernandez, Sebastian Lozano