Hi! I am Juan Sebastian Useche ✌️

Strategic Designer based in Berlin


I was born in Bogotá, Colombia where I finished my bachelor in Industrial Design and gained experience working in different roles, from to digital design to social innovation, and entrepreneurship.
In a more personal level, I love riding my bike, reading design and tech articles, and books, as well as going to events and places to get inspired and feed my curiosity. Lately, I have been learning photography as a hobby.
Currently I am designing for Juniqe 

πŸš€ Strategist

I believe that by placing design in the hearth of the organizations we can identify new business opportunities, redefine problems and create a long-lasting innovation strategy.

πŸ”Ž Researcher

I truly believe that by understanding people’s needs we can design innovative products and services (experiences) that bring value not only to the people but also to the businesses.

πŸ‘‹ Facilitator

I believe that using methods such as Design Thinking, allow teams, companies and communities to collaborate and to explore new ideas regardless of people's backgrounds.

πŸ’‘ Innovator

I believe that organizations need to invest in environments that allow experimentation and creative thinking together with a cultural structure that encourages employees to share.


Visual designer

JUNIQE (startup) /  Berlin, Germany / 2017 - present


Design Thinking facilitator

Design Akademie Berlin - Académie Libanaise des Beaux-Arts (Alba) and DAAD / Germany, Lebanon / 2018


Design Thinking assistant (freelance)

PEAK Creative Leadership GmbH / Berlin, Germany / 2018


Designer and brand strategist

TITAMEDIA / Bogotá, Colombia / 2016


Visual Design lead

Pillow, Innovación y Creatividad /  Bogotá, Colombia / 2016


Freelance Designer  / Entrepreneur

IMBUE Design / Bogota, Colombia and Berlin, Germany / 2014 - present


Product Design intern

Ronda S.A / Bogotá, Colombia / 2014 - 2015


Master's degree in Strategic Design


Design Akademie Berlin, SRH Hochschule für Kommunikation und Design Berlin, Germany 2016 - 2018


Bachelor’s degree in Industrial Design​​


Pontificia Universidad Javeriana Bogotá, Colombia.


International student


University of Florida Gainesville, USA.


Get in touch πŸ˜ƒ

Add me in LinkedIn or drop me a line in juanseuseche@gmail.com 



Contact  β€”
+49 157 72932177
typologo white.png

All rights Reserved Juan Sebastian Useche, 2019