Hi! I am Juan Sebastian Useche

Strategic Designer based in Berlin


I was born in Bogotá, Colombia where I finished my bachelor in Industrial Design and gained experience working in different roles, from to digital design to social innovation, and entrepreneurship.
In a more personal level, I love riding my bike, reading design and tech articles, and books, as well as going to events and places to get inspired and feed my curiosity. Lately, I have been learning photography as a hobby.
Currently I am designing for Juniqe 

Design strategist

I believe that by placing design in the hearth of the organizations we can identify new business opportunities, redefine problems and create a long-lasting and holistic innovation strategy.

User researcher

I truly believe that qualitative research is key in every design project in order to design products and services based on insights and not only assumptions. 



I believe that using methods such as Design Thinking, allow teams, companies, and communities to collaborate and to explore new ideas regardless of people's backgrounds.


I believe that organizations, regardless of their size, need to invest in environments that allow experimentation and creative thinking along with a structure and culture that encourages employees to share.


Digital Designer

JUNIQE (startup) /  Berlin, Germany / 2017 - present


Design Thinking facilitator

Design Akademie Berlin - Académie Libanaise des Beaux-Arts (Alba) and DAAD / Germany, Lebanon / 2018


Design Thinking assistant (freelance)

PEAK Creative Leadership GmbH / Berlin, Germany / 2018


Designer and brand strategist

TITAMEDIA / Bogotá, Colombia / 2016

Brand Designer

Pillow, Innovación y Creatividad /  Bogotá, Colombia / 2016

Freelance Designer  / Entrepreneur

IMBUE Design / Bogota, Colombia and Berlin, Germany / 2014 - present

Industrial Design intern

Ronda S.A / Bogotá, Colombia / 2014 - 2015


Master's degree in Strategic Design

Design Akademie Berlin, SRH Hochschule für Kommunikation und Design Berlin, Germany 2016 - 2018

Bachelor’s degree in Industrial Design​​

Pontificia Universidad Javeriana Bogotá, Colombia.

International student

University of Florida Gainesville, USA.


Add me in LinkedIn or drop me a line in juanseuseche@gmail.com

+49 157 72932177
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All rights Reserved Juan Sebastian Useche, 2019